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Why this expensive campaign?


Sunday, December 12, 2021, we find full-page ads in Swedish newspapers:

The advertising campaign talks about crisis. But the official statistics look like this: 

The number of deaths in Sweden in COVID-19 was
recorded according to Johns Hopkins on 12 December 2021
Registered Sunday, December 120
Highest registered day, January 20, 2021476
Last week21
Highest registered week, 10 - 16 January 2021890
Last month113
Highest registered month, January 20212864